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 Updated: 5/14/2011 |
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Certificate IV in Marketing [BSB41307]
This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.
This subject matter introduces the participants to marketing and marketing research principles. The marketing plan covers identification and presentation of potential marketing opportunities to enable evaluation and selection of viable opportunities; segmenting the market, the profiling of a target or target segments and the development of positioning strategies and implementation activities; analysing consumer behaviour, client services, and the implementation of marketing strategies and the monitoring and improvement of market performance.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include Direct Marketing Officer, Market Research Assistant, Marketing Coordinator, Marketing Officer, and Public Relations Officer.
Download more information about the Certificate IV in Marketing.
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Marketing 